Amazon is introducing a major shift in its compensation strategy, focusing on rewarding employees who consistently perform at the highest level over multiple years. This is a deviation from Amazon’s earlier approach, where increments were more evenly distributed regardless of tenure or performance history.
Under the revamped model, veteran employees with four consecutive years of top performance will receive up to 110 per cent of their pay range—surpassing the previous 100 per cent ceiling.
The updated structure will now place greater emphasis on an employee’s past performance ratings rather than just their latest achievements. For instance, those attaining top-tier ratings for two or three consecutive years will also see hiked payouts of 90 per cent and 105 per cent of their pay range, respectively. Meanwhile, first-time top-tier performers will receive just 70 per cent, compared to the 80 per cent they would have earned in the past.
Similarly, employees receiving the Highly Valued 3 (HV3) rating for the first time will now get 40 per cent of their compensation band, down from 50 per cent. Those in the Highly Valued 2 (HV2) bracket for the first time will only get 10 per cent, reflecting a broader move to reward consistency over sporadic excellence.
These adjustments are part of Amazon’s broader effort to create a more structured and predictable compensation framework. The company has faced past criticism for its opaque performance review and reward systems. Managers are still instructed not to disclose official Overall Value (OV) ratings, leaving employees to interpret their status based on changes in pay.
Amazon will also continue a pilot initiative that allows employees to take 25 per cent of their stock-based compensation in cash, responding to feedback from those seeking more immediate financial benefits.
This new policy aligns Amazon with industry trends. Google, Metaand other tech firms are embracing more strict performance-linked compensation models.