Omnicom Global Solutions India is set to expand its workforce to nearly 8,000 employees this year, even as its parent, Omnicom Group, moves ahead with integrating operations following its $13.5 billion merger with Interpublic Group.
The India-based global capability centre currently employs around 7,000 people across eight locations, including Hyderabad, Bengaluru, Gurugram, Pune, Mumbai, Chennai, Coimbatore, and Mohali. Headcount is expected to grow by 10–15 per cent through 2026 as the company scales its operations.
The first phase of integrating the GCC functions of both companies in India has already been completed. This has been carried out alongside the consolidation of media and creative operations. The focus now is on building a unified operating model that connects multiple capabilities into a single delivery framework. Upcoming phases will emphasise process standardisation and the adoption of consistent best practices across teams.
The integration effort is designed to enhance efficiency and client outcomes rather than reduce workforce size. India is being positioned as a strategic hub within the combined entity, playing a central role in delivering end-to-end marketing solutions.
Artificial intelligence is emerging as a key growth driver. The India GCC has already deployed over 1,000 AI agents across media, data, and creative functions. It is increasingly being used to test and scale AI-led solutions for global markets.
A significant portion of work handled in India is now high-value and client-facing, with a smaller share dedicated to support and execution roles. As part of its next growth phase, the company is strengthening its marketing technology stack, including platforms from Adobe, Salesforce, and Google, to deliver integrated marketing solutions worldwide.
