Nintendo has announced a 10 per cent increase in base salaries for all employees in Japan, reinforcing its focus on investing in talent as it prepares for the next phase of growth. The decision was confirmed by President Shuntaro Furukawa during the company’s 86th Annual General Meeting held in Kyoto.
The salary revision reflects Nintendo’s long-standing belief that its employees and game creators are central to the company’s success. The move comes as businesses across Japan continue to respond to rising living costs and intensifying competition for skilled talent by strengthening employee compensation.
Alongside the pay hike, the company shared updates on several strategic priorities. Addressing questions on the pricing of the recently launched Switch 2, Nintendo said higher semiconductor costs have contributed to the console’s increased price. The company is also working closely with suppliers to manage component costs over the long term.
Nintendo also outlined its approach to generative artificial intelligence. The company said AI technologies have been used in various aspects of game development for years, including improving in-game character behaviour. It added that it will continue to adopt AI responsibly while ensuring compliance with evolving regulations in different markets.
The annual meeting also marked an important leadership transition. Takashi Tezuka, one of Nintendo’s longest-serving developers and a key contributor to several of the company’s iconic gaming franchises, stepped down from his role as executive officer after more than four decades with the organisation. He will continue to remain with Nintendo as a producer.
The announcements highlight Nintendo’s balanced strategy of investing in its workforce while continuing to strengthen its technology roadmap, product development capabilities and long-term business growth.



