SoftBank-backed SaaS startup, Whatfix, has carried out a round of layoffs affecting around 60 employees, marking one of the latest workforce shifts in India’s tech sector as companies accelerate their move toward AI-driven operations. The job cuts represent about six per cent of the company’s workforce. A majority of the impacted roles are from sales and marketing teams linked to its go-to-market (GTM) functions.
The company has reportedly confirmed the restructuring and said the changes are tied to its increasing adoption of artificial intelligence (AI) across product and business lines. As Whatfix transitions further into AI-led product models, it has reorganised teams to align with new priorities and customer demand for its AI-first offerings.
Founded in 2013 by Khadim Batti and Vara Kumar, Whatfix provides an AI-powered digital adoption platform used by over 700 enterprises. Its tools help organisations onboard employees, streamline software usage and improve returns on technology investments. Over the past few years, the startup has expanded its investments in AI engineering, data science talent and internal upskilling to transform its product stack.
The company began its AI journey in 2019 through the acquisition of AI startup Airim. It later introduced its patented ScreenSense technology, designed to enhance user navigation and recommendations through AI.
Whatfix’s workforce changes reflect a broader pattern in the global SaaS and IT landscape. Companies such as Workday, Salesforce, and large Indian employers including TCS have restructured teams in response to rapid AI integration. Within India’s startup ecosystem, several firms have also trimmed staff as they pivot toward more automated, AI-centric operations.
The developments at Whatfix underscore how AI adoption is reshaping job roles, business models and organisational structures across the technology sector.
